Context rich systems enable personalization experience for
the user. As technology advances, the personalization experience of technology
is advancing at a rapid pace. The way users interact with their personal
technology is context dependent of their usage. Context-rich systems market are a direct response to the growing
need for more reactive & adaptive technology and the personalization of
their experience. The systems work much deeper in personalization by gathering
a number of different signals about the user and their context.
For instance, it captures the location of device, weather of
the particular region and the travelling speed. In addition to this, it can
utilize these signals to adjust the content, input methods and the display
relevant to user’s current situation. Context-rich systems are mostly
used by consumer-oriented companies and constantly look for ways to deliver a
better customer experience. This purpose is served with the analysis of a
user’s situation and the feedback received from user. Moreover, the context
rich system companies look forward to a significant number of mobile
subscribers. In the current scenario, most of the market players cross sell and
upsell at different levels.
The driving factors responsible for the growth of global
context rich systems include the proliferated use of connected devices on a
global scale. Additionally, data mining and availability of data mining
solutions are driving the global market. Moreover, mobile-based advertising
companies are considered to be the key aspects for growth of context-rich
systems market. High demand for smartphones and consequent decline in the use
of desktop and laptop PCs creates a paradigm shift for consumer-oriented
businesses generating more fertile opportunities for big players. On the basis
of component, the global context rich systems market is segmented into hardware
component and software component.
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Hardware component is sub-segmented into sensors,
pressure/temperature sensor, audio sensor, image sensor, accelerometer,
gyroscope, GPS, mobile processors and Bluetooth low energy chip. Software
component is projected to lead the market and report a higher CAGR during the
forecast period. Software applications play a crucial role in the context-rich
systems market that include context-rich computing, ubiquitous computing,
mobile computing and cloud-based services. Advancement in software technologies
& networking services is expected to drive the segment growth. Therefore,
the software components hold a largest market for context-rich systems.
On the basis of devices, the global context rich systems
market is segmented into smartphone, tablet, desktop/laptop, satellite
navigation system and biometrics. On the basis of verticals, the global context
rich systems market is segmented into healthcare, E-commerce and marketing,
BFSI, tourism and hospitality, transportation and gaming. E-commerce and marketing
verticals are expected to grow at a higher CAGR during the forecast period
owing to high demand for shopping apps and promotional offers. The online
shopping market is growing rapidly. The E-commerce segment enables value-added
information such as best prices, quality reviews, availability and offers. This
enhances the overall experience of customers that helps in driving the
e-commerce market and the marketing sector. On the basis of geographic
segmentation, the global context rich systems market spans North America, Latin
America, Europe, Asia-Pacific, Middle-East and Africa. North America is
projected to grow at a higher CAGR during the forecast period owing to adoption
to latest information technologies such as cloud services, web deployment, and
other computing technologies.
Rising demand for upgraded technologies is driving the
market in U.S. Moreover, increasing technological development and the presence
of market players is another booster for the growth of context-rich system
market in U.S. APAC regions are expected to grow at a higher CAGR owing to
miniature circuits and devices. Other reasons responsible for the growth of
market in this region account as technological startups, presence of big market
players and demand for sophisticated devices. The key players in the global
context-rich systems market include Amazon.com, Google Inc, Apple Inc,
Microsoft Corporation, IGATE Corporation, Baidu Inc, DS-INQ, Flytxt, InMobi and
Securonix.
Market
Segment:
Geographically,
this report is segmented into several key Regions, with production,
consumption, revenue (million USD), market share and growth rate of Context
Rich Systems in these regions, from 2012 to 2022 (forecast), covering
• North America
• Europe
• China
• Japan
• Southeast Asia
• India
• North America
• Europe
• China
• Japan
• Southeast Asia
• India
Global
Context Rich Systems market competition by top manufacturers, with production,
price, revenue (value) and market share for each manufacturer; the top players
including
• Amazon.com, Inc.
• Apple, Inc.
• Baidu
• DS-IQ, Inc.
• Facebook, Inc.
• Flytxt
• Google, Inc.
• InMobi
• IGATE Corporation
• Microsoft Corporation
• Amazon.com, Inc.
• Apple, Inc.
• Baidu
• DS-IQ, Inc.
• Facebook, Inc.
• Flytxt
• Google, Inc.
• InMobi
• IGATE Corporation
• Microsoft Corporation
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