Global Mobile TV Market is segmented, By Product Type, into Free-to-air TV service, Pay TV
service, and others. Watching television from a wireless pocket-sized terminal
or phone is stimulating in many situations. Public and private transportation
vehicles and public places are positional environments for mobile television
services. Even in homes, mobile television handsets are stimulating, both as a
personal television set and as a tool to found a closer interaction with the
television programs.
In addition to those potentials for enriching viewer
experience, mobile television offers the broadcaster new audiences, the
teleoperators a new delivery channel and the equipment productions a new
receiver’s product possibilities. In fact, television is the only main media
missing from today’s mobile phones.
The increasing usage of smartphones and tablets around the
globe has led to a significant growth in the mobile TV market. This has
bettered the state of the mobile TV market. Mobile TV is the wireless
transmission and reception of television content video and voice to platforms
that are either moving or capable of moving. Mobile TV allows viewers to enjoy
personalized, interactive television with content specifically adapted to the
mobile medium.
The features of mobility and personalized consumption
distinguish mobile TV from traditional television services. The knowledge of
viewing TV over mobile platforms differs in a unique way from traditional
television watching, most particularly in the size of the viewing screen in the
mobile TV market. There are currently two main ways of the delivering mobile
TV. The first is via a two-way cellular network, and the second is through a
one-way, dedicated broadcast network.
The adoption of free to air service is mounting amongst users
in Asia Pacific due to increase in the number of TV enabled mobile handsets.
Mobile TV Market is segmented, By Application, into Web application, Live
sports, Movies and Entertainment through video on demand (VoD) on local and
regional Channels has resulted in the growth of the pay TV service segment.
The pay TV service segment is likely to increase at the
highest CAGR in the years to come. Mobile TV Market is segmented, By
Geographical Region into North America, Europe, Asia-Pacific, Latin America and
the Middle East and Africa (MEA).The Asia-Pacific did hold the leading share in
the mobile TV market in 2015 and the market in this region is projected to
further expand in the years to come based on income and the market share. This
could be attributed to the substantial increase in smartphone diffusion, rise
in investments in mobile networks, and rolling mobile data subscriptions in
this region. In Asia-Pacific, pay TV service accounted for the more than half
of the market in 2015 and is expected to continue in the years to come. The
acceptance of free to air service is growing among the users in Asia Pacific
owing to increasing number of TV-enabled mobile handsets.
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